I’m a Marketing, Digital Media Practices, and Communication major exploring how authenticity shapes the way brands connect with Gen Z. Living and studying abroad in Barcelona, I capture the little things that tell bigger stories—like an ad on the metro that feels real, a café that locals love, or a street mural that says more than a billboard ever could. For me, blogging is about noticing these moments and translating them into insights on culture, media, and marketing. It’s not about staged perfection—it’s about finding what feels genuine and sharing that story.